
High standards for fresh food
Fresh starts with growers and careful handling, helping families bring affordable food to the table every day.

Category: Dairy & Eggs
Challenge Butter has been a quality staple in kitchens since 1911. It’s churned daily from two natural ingredients: the freshest 100% real pasteurized sweet cream and salt. That’s it. Nothing artificial or synthetic. The taste is pure, and the flavor is consistent. It’s no wonder it is our best-selling butter. - No rBST growth hormone - All natural ingredients - Unchanged for over 100 years - Grade AA - Farmer owned

The Kroger promise centers on fresh products, everyday value, broad selection, and shopping that fits how customers want to buy.

Fresh starts with growers and careful handling, helping families bring affordable food to the table every day.

Kroger uses shopper insight and digital offers to help customers save time and money on the products they love.

From need-it-now items to full stock-up orders, the digital shopping path is built for convenient grocery trips.

Kroger supports healthier communities through nonprofit partnerships and its Zero Hunger | Zero Waste plan.