
High standards for fresh food
Fresh starts with growers and careful handling, helping families bring affordable food to the table every day.
1 / 6Category: Personal Care
Colgate Optic White Purple Toothpaste removes 1 year of stains* while freshening breath with its mint flavor. With effective micropolishers, this purple toothpaste for teeth whitening safely removes surface stains**. This enamel safe anticavity toothpaste comes in a sweet peppermint flavor. *when brushing twice daily for 3 weeks **vs. ordinary, non-whitening toothpaste after two weeks of continued use

The Kroger promise centers on fresh products, everyday value, broad selection, and shopping that fits how customers want to buy.

Fresh starts with growers and careful handling, helping families bring affordable food to the table every day.

Kroger uses shopper insight and digital offers to help customers save time and money on the products they love.

From need-it-now items to full stock-up orders, the digital shopping path is built for convenient grocery trips.

Kroger supports healthier communities through nonprofit partnerships and its Zero Hunger | Zero Waste plan.